Create a co-branding campaign between Marvel's new film, Thor The Dark World, and Burger King.
Burger King offers small, medium and large meals. But there isn't yet a size that reflects the mightiness of the Thor character.
Eat Like A God. We created a new category. The 'God Size Meal'. It's like Extra Large. But Larger.
I was jointly responsible for the concept and the art direction. Sadly this campaign didn't end up running, due to timing of the movie release. Slightly blasphemous tone aside, I'm very fond of it.