Create a global campaign platform for Adyen - a payments provider based in Amsterdam. By building an entirely new global payments system from the ground up, the company has revolutionised the payments industry, becoming one of Europe's most successful startups.
What Adyen does is complex and technical. But their benefit is simple; they let you get paid. Anyhow, anywhere.
The line 'Get Paid' became the campaign platform. We couldn't believe that no other payments provider was using it. Its merit lay in its total flexibility - we could use it to make clever conceptual ads or to explain Adyen's offering at very literal or technical levels.
I was jointly responsible for the the platform concept. Therefore not all the ads you see here ran. The intention was for Adyen to hand this platform to their different country teams to be used as they saw fit.